Now that I have two installments of my trilogy out, and the third set to release sometime between August and October if I keep on schedule (and I will!), it’s time for me to really consider my marketing strategy: which books to promote through which venues.
I’m a little torn: obviously the best plan would be to heavily promote the first book. After all, I have the first chapter of the book to follow attached to the end of it, to hook people in to the sequel. The problem is that at the moment, being unemployed, I don’t have real money to throw behind marketing, so I’m relying on free promotions more than anything else. There’s only so many times you can promote the SAME book for free before you kind of wear things out. I’ve run a number of free promotions for book 1 already, and only one for book 2.
Like I said yesterday, I’m really determined to do ONE more promo for the first novel and really, really push it as much as I can to get some attention. After that…. I think the promos need to be for book two. Which doesn’t mean I still can’t promote book one…. And of course, I’ll need to promote the new release when I have a date set. There’s only SO many tweets and facebook posts and press releases to send out before you’re just spamming people. I refuse to be a spammer.
BYE BYE KDP SELECT?
It might be time to take “The Crimson League” (book one) off the KDP Select program and make it available for Nook and other e-readers. It would be nice to put it up on Smashwords, because I’ve heard Smashwords is just great, and it’s been recommended to me by people who know what they’re talking about. Of course, the tradeoff for KDP Select’s benefits is that you give Amazon exclusive digital rights for a 90 day periods: which means no Barnes and Noble, no Apple, no Smashwords or anything else.
Of course, releasing my first novel for other e-readers means formatting it for them. That means the time to it, or the time and money to find and pay someone to do it. I feel like I should have a job and move back home and get things settled a bit before I do all that. So I have lots of things to think about…. I might keep “The Crimson League” in KDP Select until all that falls into place. And who knows: if this last promo does well, maybe I’ll consider another in the next 90 day KDP Select enrollment. As long as I keep seeing an upward trend in downloads during promos, does it really make sense to unenroll? Maybe I should do a second after this next one to compare results.